A Manchester family and conveyancing law firm that stopped publishing content for two years over compliance concerns, and watched rankings fade accordingly.
Last updated: July 2026Thornbury & Wells is a mid-size law firm handling family law and residential conveyancing across Greater Manchester. Two years without new content, driven by an overly cautious compliance process, had let competitors overtake them for nearly every practice-area search term.
Several pages still referenced legal guidance and fee structures years out of date.
Two satellite offices had no dedicated local presence despite handling real client volume.
Every draft required three rounds of partner sign-off with no standard review checklist.
No structured data despite clear eligibility for enhanced local legal search results.
"Our compliance process had quietly killed our content pipeline for two years. Samar built us a review checklist the partners actually trust, and we're publishing monthly again with rankings to show for it."
By building a checklist that flags the specific compliance risks partners actually care about, so review time goes to real issues, not rereading the whole page.
I write SEO-optimized structure and briefs; qualified solicitors on your team review and finalize the legal substance.
Yes, the same compliance-first review process applies to any regulated industry with a similar approval bottleneck.
Each location gets its own page with local schema and location-specific proof points, similar to the multi-location approach used for other service businesses.
That's workable too, the goal is a faster, clearer process, not skipping review altogether.
Start with a free audit call.
Technical & local SEO consultant, 5+ years working with UK, US, and Canadian clients. More about Samar →