A 6-clinic telehealth and in-person healthcare provider across three US states, buried past page two for its own core services.
VitalHealth Clinics runs six primary-care and telehealth locations across three US states. Their WordPress site had grown organically for years with no information architecture, service pages, blog posts, and location pages all competed for the same search terms.
14 core services had no dedicated page, searches routed to a generic "services" list.
Blog posts consistently outranked commercial service pages for the same terms.
No MedicalClinic or Service schema on any location page.
Primary categories varied across all 6 clinics, none matching the top competitor.
Every new service page went through the client's compliance review before publishing. Rather than treat this as a bottleneck, briefs were written with compliance requirements built in from the first draft, cutting review cycles from 3 rounds to 1 on most pages.
"We didn't know we were invisible for our own services until Samar showed us the data. Five months later, patients are finding us before they find the competitor down the street."
Start with a free audit call.
Content briefs avoid any patient-specific claims or testimonials that could be construed as protected health information, and every page is reviewed by the client's compliance team before publishing.
The blog had years of accumulated internal links and content volume, while service pages were newer and thinner, so Google defaulted to the stronger existing pages even when they matched intent less precisely.
No, the site was well under the size where crawl budget becomes a constraint. The bigger issue was internal linking, not page count.
Each location needs its own Business Profile and location page, but core service content is centralized and adapted per location rather than duplicated wholesale.
Yes, with adjusted schema (no physical location signals) and content focused on service availability and provider credentials instead of in-person visit logistics.
Technical & local SEO consultant, 5+ years working with UK home-improvement brands and US health, finance, and tech companies. More about Samar →