Services

Twelve ways I fix and grow organic search performance.

Every engagement starts with a crawl. Open a service below for the process, benefits, and answers to the questions I get asked most.

Most requested
01
Technical SEO

The starting point for almost every engagement.

02
Local SEO

Map-pack visibility for single and multi-location businesses.

03
Core Web Vitals

Passing field data, not just a lab score.

Technical SEO audits & fixes View full service page →

A full crawl of every indexable URL, status codes, redirect chains, canonicals, robots directives, sitemap accuracy, and duplicate content, resolved into a prioritized fix list.

Process
  1. Full crawl with Screaming Frog + log file analysis
  2. Index coverage & Search Console diagnosis
  3. Prioritized fix list by traffic impact
  4. Implementation or dev handoff + re-crawl verification
Benefits
  • Recovered crawl budget on large sites
  • Fewer orphaned and duplicate pages
  • Faster indexing of new content
FAQ

How long does an audit take? 5–10 business days depending on site size.

Do you implement fixes yourself? Yes, or I hand off dev-ready tickets, your call.

Local SEO View full service page →

Map-pack visibility for single and multi-location service businesses, citations, location pages, review strategy, and NAP consistency across the web.

Process
  1. Local visibility & competitor map-pack audit
  2. Citation cleanup across major directories
  3. Location page build-out or rewrite
  4. Review generation system + monthly rank tracking
Benefits
  • Higher map-pack rankings for "near me" searches
  • More phone calls and direction requests
  • Consistent NAP across 40+ directories
FAQ

I have 8 locations, do you handle multi-location? Yes, that's most of my local SEO work.

How fast do rankings move? Typically 60–90 days for measurable map-pack movement.

Google Business Profile SEO View full service page →

Full profile optimization, categories, services, Q&A, posts, and photo strategy, built specifically around how the Business Profile algorithm ranks service businesses.

Process
  1. Profile & category audit against top 3 map-pack competitors
  2. Service menu, attributes, and Q&A rebuild
  3. Weekly posts and photo cadence
  4. Review response templates + monthly insight report
Benefits
  • More map-pack impressions and clicks
  • Higher-converting profile views
  • A defensible category strategy competitors can't easily copy
FAQ

Do you manage suspensions/reinstatements? Yes, I've handled several profile reinstatement cases for UK home-service clients.

WordPress SEO View full service page →

Theme and plugin audits, structured data, image and script bloat cleanup, the platform-specific issues generic SEO advice misses.

Process
  1. Plugin & theme performance audit
  2. Schema markup and permalink structure fixes
  3. Image compression and lazy-load implementation
  4. Core Web Vitals verification post-fix
Benefits
  • Faster page loads without a rebuild
  • Cleaner structured data eligible for rich results
  • Fewer plugin conflicts breaking indexing
FAQ

Which SEO plugin do you recommend? Depends on the build: I audit what's installed before recommending a switch.

Shopify SEO View full service page →

Collection architecture, duplicate content from variant URLs, app script bloat, and structured data for products and reviews.

Process
  1. Collection & URL structure audit
  2. App script and theme bloat cleanup
  3. Product schema and canonical fixes
  4. Category page content build-out
Benefits
  • Less duplicate content competing against itself
  • Faster storefronts under real traffic
  • Product rich results in search
FAQ

Can you work inside an existing theme? Yes, most fixes don't need a redesign.

Keyword research & content strategy View full service page →

Demand-mapped topic clusters tied to revenue-relevant search terms, not volume for its own sake.

Process
  1. Search intent & competitor gap analysis
  2. Topic cluster and internal linking map
  3. Briefs for writers or in-house teams
  4. Publish cadence and performance tracking
Benefits
  • Content mapped to buyer-stage intent
  • Fewer pages cannibalizing each other
  • Clear internal linking that passes authority
FAQ

Do you write the content too? I write briefs and can write or edit final copy on request.

Core Web Vitals optimization View full service page →

LCP, INP, and CLS fixes that hold up under real-user monitoring in Search Console, not just a green lab score.

Process
  1. Field data audit (CrUX + Search Console)
  2. Render-blocking script and image fixes
  3. Layout shift elimination
  4. 28-day field data re-check
Benefits
  • Passing Core Web Vitals in the field, not just the lab
  • Lower bounce rate on mobile
  • A ranking-relevant page-experience signal, secured
FAQ

Do I need a redesign? Rarely, most fixes are script and asset-level.

Site migrations View full service page →

Domain moves, replatforms, and redesigns planned and monitored so organic traffic doesn't dip on launch day.

Process
  1. Pre-migration URL and redirect mapping
  2. Staging environment crawl comparison
  3. Launch-day monitoring
  4. 30-day post-migration ranking watch
Benefits
  • No ranking cliff after launch
  • Every URL mapped, no orphaned redirects
  • A clear rollback plan if metrics drop
FAQ

How far ahead should I bring you in? At least 4–6 weeks before launch.

International SEO View full service page →

Hreflang, regional content, and market-specific technical setup for brands ranking across the UK and US at once.

Process
  1. Market and language targeting audit
  2. Hreflang and URL structure design
  3. Region-specific content and currency handling
  4. Ongoing cross-market rank tracking
Benefits
  • Correct market shown for each searcher
  • No cross-market duplicate content penalties
  • One roadmap covering every region
FAQ

Do you handle non-English markets? I plan and structure them; native-language QA is done with a local reviewer.

E-commerce SEO View full service page →

Category page strategy, faceted navigation control, and product-page templates built to rank and convert.

Process
  1. Faceted navigation & index bloat audit
  2. Category and product template optimization
  3. Merchandising-aligned internal linking
  4. Seasonal and out-of-stock handling policy
Benefits
  • Fewer thin/near-duplicate pages indexed
  • Category pages that rank and convert
  • A clean policy for seasonal SKUs
FAQ

Which platforms do you support? Shopify, WooCommerce, and most headless setups.

SEO audits (standalone) View full service page →

A one-time, no-retainer diagnostic, every technical, on-page, and off-page issue ranked by impact, delivered as a report you can act on with any team.

Process
  1. Full crawl + competitor benchmark
  2. Backlink profile review
  3. Prioritized findings report
  4. 60-minute walkthrough call
Benefits
  • No retainer required
  • Actionable for any in-house or agency team
  • A clear before/after benchmark
FAQ

Turnaround time? 5 business days for most sites.

Enterprise SEO strategy View full service page →

Multi-market, multi-site SEO strategy for larger organizations, governance, reporting cadence, and stakeholder alignment included.

Process
  1. Cross-site technical & content audit
  2. Governance model and SEO style guide
  3. Quarterly roadmap and stakeholder reporting
  4. Dedicated analyst availability
Benefits
  • Consistent SEO standards across teams
  • Board-ready reporting
  • A single point of accountability
FAQ

Do you work alongside our in-house team? Yes, most enterprise engagements are advisory plus hands-on for specific fixes.

Link Building & Digital PR View full service page →

Digital PR campaigns, resource-page outreach, and toxic-link cleanup built around the sites that actually move your domain authority.

Process
  1. Backlink audit
  2. Opportunity mapping
  3. Outreach & digital PR
  4. Disavow & monitor
Benefits
  • Higher-quality referring domains, not link-farm volume
  • A cleaner backlink profile
  • Digital PR coverage that also drives referral traffic
FAQ

Do you guarantee a specific number of links? No, I guarantee outreach quality and targeting, not a placement count.

AI Search Optimization View full service page →

Structuring content and technical signals so AI Overviews, ChatGPT, and Perplexity cite your site, not just rank it on page one.

Process
  1. Citation audit
  2. Answer-first rewrite
  3. Structured data & E-E-A-T signals
  4. Monitor & iterate
Benefits
  • Citations in ChatGPT, AI Overviews, and Perplexity
  • Referral traffic from AI assistants
  • Content structured to answer, not just rank
FAQ

Is this different from regular SEO? It builds on the same foundation but optimizes for how AI systems extract and cite answers.

Franchise & Multi-Location SEO View full service page →

A shared architecture and governance model for franchise and multi-location brands, so 5 locations or 50 rank without cannibalizing each other.

Process
  1. Location architecture audit
  2. Template & governance
  3. Priority rollout
  4. Ongoing rank tracking
Benefits
  • A repeatable system for onboarding new locations
  • No more location pages competing against each other
  • Consistent Google Business Profile standards
FAQ

How many locations does this work best for? From 3 locations to 50+, the governance model scales with a phased rollout.

Not sure which service fits?

Tell me about your site on a free call and I'll tell you where to start.

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