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Site migrations

Move platforms, domains, or designs without a ranking cliff.

Domain moves, replatforms, and redesigns planned and monitored so organic traffic doesn't dip on launch day.

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Migrations planned
0%
traffic lost on migrations I've planned and monitored
Process
01
URL mapping

Every old URL mapped to its new destination before launch.

02
Staging comparison

Staging crawl compared against production to catch regressions early.

03
Launch monitoring

Real-time monitoring of indexing and rankings on launch day.

04
30-day watch

Rankings tracked for 30 days post-launch with a rollback plan ready.

Benefits
No ranking cliff after launch
Every URL mapped, no orphaned redirects
A clear rollback plan if metrics drop
Who this is for

Any business planning a domain change, CMS switch, or full redesign.

What's included
01 A complete pre-migration URL and redirect map
02 A staging-vs-production crawl comparison before launch
03 Live launch-day monitoring of indexing and rankings
04 A documented rollback plan if metrics drop
05 30-day post-migration ranking watch
Common mistakes I fix
Migrating without a 1:1 redirect map
Launching with no monitoring plan for launch day
Forgetting to update the sitemap and Search Console property
Assuming traffic "will recover eventually" instead of tracking daily
Tools I use
S Screaming Frog
G Google Search Console
A Ahrefs
G GA4
See it in action
GreenYard Landscaping, 2,100+ redirects mapped
Written and delivered personally by Samar Hayat, has planned and monitored migrations with zero traffic loss.
Last updated: July 2026
Signs you need this now
You're planning a domain change, CMS switch, or full redesign
A previous migration already happened and traffic dropped
Your team doesn't have a documented URL map for the current site
Launch date is set but no one has planned the SEO side yet
Deliverables you'll receive
01 A complete pre-migration URL and redirect map (spreadsheet)
02 A staging-vs-production crawl comparison report
03 Launch-day monitoring logs for indexing and rankings
04 A written rollback plan with clear trigger conditions
05 A 30-day post-migration ranking report
Typical timeline
Week -6 to -4

URL mapping and staging setup.

Week -2

Staging vs. production comparison.

Launch day

Live monitoring of indexing and rankings.

Day 1-30

Ranking watch with rollback plan on standby.

FAQ
01How far ahead should I bring you in?

At least 4–6 weeks before launch.

02What if we already migrated and lost traffic?

I can audit a completed migration and recover most of what was lost, this is common work for me.

03What counts as a migration?

Domain changes, CMS or platform switches, URL structure changes, and full redesigns all carry ranking risk and fall under this service.

04Can you help mid-migration if we're already behind schedule?

Yes, though earlier is always better. I can still build a redirect map and monitoring plan close to launch.

05What triggers the rollback plan?

Specific thresholds we agree on in advance, like a sudden indexing drop or a ranking loss beyond a set percentage.

06Do you handle international or multi-domain migrations?

Yes, this pairs closely with the international SEO service when multiple ccTLDs or subdirectories are involved.

07What if we already migrated and traffic dropped?

This is common work for me. I audit what broke, most often redirects and canonical tags, and build a recovery plan.

Planning a migration or redesign?

A free 20-minute call before you touch anything.

Book your free consultation
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