My Writings

Notes from the crawl logs.

Practical, tool-specific SEO writing, no generic listicles.

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AI Search · 7 min read
Answer-first content: the format AI engines actually cite

The rewrite process behind the Northline SaaS AI citation case study.

AI Search · 6 min read
Tracking AI citations: a practical guide

There's no Search Console for AI citations yet. Here's the manual process that works.

Core Web Vitals · 8 min read
Core Web Vitals in 2026: what actually moves your rankings

INP replaced FID two years ago and most sites still haven't adjusted. Here's what I check first.

Local SEO · 6 min read
How I optimize Google Business Profiles for local home-service businesses

The category, service menu, and post cadence that actually move map-pack rankings.

SEO tutorials · Coming soon
A Screaming Frog crawl workflow for 40+ location sites

Custom extraction, scheduling, and how I triage a 50,000-URL crawl in an afternoon.

Shopify · Coming soon
Fixing duplicate collection pages on Shopify without losing rankings

Canonical strategy for stores with heavy filter and sort-based navigation.

Search Console · Coming soon
Reading Search Console's new Core Web Vitals field-data report

What to check weekly, and what's just noise.

Google updates · Coming soon
What actually changed for local service pages this year

A client-data breakdown, not speculation.

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